Adobe Strategy Overview
Adobe CEO Mr. Shantanu Narayen was able to relate the four straight-forward observations Adobe have made back to their strategy.
- How people are using software is changing (PC vs. mobile)
- There are drastic changes in the publishing industry
- How software is developed is changing
- Global opportunitities are accelerating
Content is now becoming: Content + Applications, where the lines are often blurred
Creation is now becoming: Creation + Optimisation
The future of eLearning
- Collaboration
- Multi-channel delivery
- Analytics + Optimisation
Engaging experiences are becoming the norm through the use of:
- Online courses
- Online video
- Virtual classrooms
Adobe see themselves as creating the tools and platforms to enable us as creators and publishers to succeed in our domain.
