Here Comes Everybody

Media is changing. In the social environments that now exist; once a problem is solved once for one person, it’s solved for everyone, everywhere. People with seemingly nothing in common can band together, become organised and cause change. Media has moved from information to co-ordination.

Old fashioned media revolved around a few central publishers. As the number of citizen journalists is exponentially increasing, traditional media is losing the monopoly on publicly available information. They are required to adapt their businesses during this new era.